News Releases

Mazda Reports February Sales

IRVINE, Calif., March 3, 2015 /PRNewswire/ — Mazda North American Operations (MNAO) today reported February U.S. sales of 25,650 vehicles, representing an increase of 5.4 percent versus last year. Year-to-date sales through February are up 6.4 percent versus last year, with 45,921 vehicles sold.

“Mazda3 and Mazda6 both performed very well last month and achieved significant year-over-year gains,” said Ron Stettner, vice president of sales, MNAO. “Weather across the country impacted our dealers but we were still able to report a year-over-year increase in overall sales.”

Key February sales notes:

  • Mazda6 recorded its best February since 2012 with 5,064 vehicles sold, an increase of 28.4 percent YOY.
  • Mazda3 performed very well in February 2015 with 8,874 vehicles sold, an increase of 21.8 percent year-over-year (YOY).
  • Mazda’s 7-passenger SUV, CX-9, also saw positive sales growth in February with a 5.3 percent increase YOY for a total of 1,677 vehicles sold.
  • SKYACTIV® TECHNOLOGY proves to be the key between performance and fuel efficiency as customers demand a no-compromise solution. In February 2015, 83.3 percent of Mazdas sold were equipped with SKYACTIV TECHNOLOGY.
  • Mazda reported Certified Pre-Owned (CPO) February sales of 3,208 vehicles, up 8.0 percent YOY.

Mazda Motor de Mexico (MMdM) reported February sales of 4,067 vehicles, up 42.0 percent versus last year, making it the best February in MMdM history and the 25th consecutive month of YOY growth.

Mazda North American Operations is headquartered in Irvine, Calif., and oversees the sales, marketing, parts and customer service support of Mazda vehicles in the United States and Mexico through more than 700 dealers. Operations in Mexico are managed by Mazda Motor de Mexico in Mexico City.

 

   

Month-To-Date

Year-To-Date
                               
   

February

  

February

  

%

  

% MTD

February

  

February

  

%

  

% YTD
   

2015

  

2014

  

Change

  

DSR

2015

  

2014

  

Change

  

DSR
                               

Mazda2

  

80

  

699

  

(88.6)%

  

(89.0)%

192

  

1,606

  

(88.0)%

  

(88.5)%

Mazda3

  

8,874

  

7,286

  

21.8%

  

17.1%

16,770

  

13,520

  

24.0%

  

19.3%

Mazda5

  

1,999

  

1,172

  

70.6%

  

64.0%

2,940

  

2,972

  

(1.1)%

  

(4.9)%

Mazda6

  

5,064

  

3,945

  

28.4%

  

23.4%

8,830

  

7,117

  

24.1%

  

19.3%

MX-5 Miata

  

511

  

293

  

74.4%

  

67.7%

849

  

505

  

68.1%

  

61.7%

RX-8

      

–

  

N/A

  

N/A

–

  

–

  

N/A

  

N/A

CX-5

  

7,445

  

9,353

  

(20.4)%

  

(23.5)%

13,394

  

14,351

  

(6.7)%

  

(10.3)%

CX-7

  

–

  

–

  

N/A

  

N/A

–

  

–

  

N/A

  

N/A

CX-9

  

1,677

  

1,593

  

5.3%

  

1.2%

2,946

  

3,083

  

(4.4)%

  

(8.1)%

Tribute

  

–

  

–

  

N/A

  

N/A

–

  

–

  

N/A

  

N/A
                               

Total Vehicles

                              
                               

CARS

  

16,528

  

13,395

  

23.4%

  

18.6%

29,581

  

25,720

  

15.0%

  

10.6%

TRUCKS

  

9,122

  

10,946

  

(16.7)%

  

(19.9)%

16,340

  

17,434

  

(6.3)%

  

(9.9)%
                               

TOTAL

  

25,650

  

24,341

  

5.4%

  

1.3%

45,921

  

43,154

  

6.4%

  

2.3%
                               
                               

MEMO:

                              
                               

IMPORT CAR

  

16,528

  

13,392

  

23.4%

    

29,580

  

25,718

  

15.0%

    

IMPORT TRUCK

  

9,122

  

10,946

  

(16.7)%

    

16,340

  

17,434

  

(6.3)%

    

IMPORT TOTAL

  

25,650

  

24,338

  

5.4%

    

45,920

  

43,152

  

6.4%

    
                               

DOMESTIC CAR

  

–

  

3

  

(100.0)%

    

1

  

2

  

(50.0)%

    

DOMESTIC TRUCK

  

–

  

–

  

N/A

    

–

  

–

  

N/A

    

DOMESTIC TOTALS

  

–

  

3

  

(100.0)%

    

1

  

2

  

(50.0)%

    

Selling Days

  

26

  

25

        

52

  

50

        
                               
 

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To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/mazda-reports-february-sales-300044625.html

SOURCE Mazda North American Operations