News Releases

Mazda Reports 18.1 Percent Sales Increase in December, Best Annual Sales in 20 Years

IRVINE, Calif., Jan. 5, 2016 /PRNewswire/ — Mazda North American Operations (MNAO) today reported December U.S. sales of 29,294 vehicles, an increase of 18.1 percent versus December 2014 and the best December since 1994. The company also reported calendar year (CY) 2015 total (combined fleet and retail) sales in the U.S. of 319,184, up 4.4 percent over 2014 and the best result since 1994 (20 years). MNAO retail-only sales reached 290,918 units, representing an increase of 4.3 percent over 2014, and again, this represents the best retail sales year since 1994, further showing the company’s reduced reliance on fleet sales.

Key December and CY2015 sales notes:

  • Mazda reported sales of 29,294 in December 2015. This represents an increase of 18.1 percent year-over-year (YOY).
  • MNAO achieved its best combined fleet and retail year of sales since 1994 with a total of 319,184 vehicles sold. In 1994, MNAO sold 375,416 units.
  • For historical reference, MNAO’s best-ever sales year was 1986, with 379,883 sales.
  • MNAO achieved its best retail-only sales year since 1994 with 290,918 units. In 1994, MNAO sold 310,985 vehicles to retail customers.
  • Mazda CX-5 had its best December ever with 11,417 vehicles sold. YOY, CX-5 sales were up 47.9 percent (7,721 vehicles sold in December 2014). CY2015 was the first time CX-5 eclipsed more than 100,000 (111,450) sales and it was the best-selling Mazda in the United States for the CY.
  • Mazda’s all-new CX-3 sold 1,663 vehicles. This is CX-3’s best month of sales since it launched in August.
  • Continued sales success of the all-new 2016 MX-5 Miata resulted in the best December since 2007, with 706 vehicles sold representing an increase of 86.8 percent YOY. The 2016 MX-5 launched in July. Total CY2015 sales were 8,591, the best total sales since 2008.
  • Mazda3 had its best December since 2012 with 9,838 vehicles sold, an increase of 1.2 percent YOY. Total CY2015 sales equals 107,885, the best since 2012.
  • CY2015 sales for Mazda6 were 57,897, the best calendar year of sales since 2006.
  • As the company’s sixth-generation of vehicle sales grow so does SKYACTIV® TECHNOLOGY. Mazda’s no-compromise solution to driving performance and fuel efficiency has proven to be an affordable and beneficial solution for consumers. In December 2015, 94.1 percent of Mazdas sold were equipped with SKYACTIV TECHNOLOGY.
  • Mazda reported Certified Pre-Owned (CPO) December sales of 3,391 vehicles, down 10.0 percent YOY.

Mazda Motor de Mexico (MMdM) reported December sales of 8,213 vehicles, up 58.0 percent versus last year, making it the best December in MMdM history and the 35th consecutive month of YOY growth. Total CY2015 sales for MMdM equated to 57,394 vehicles, representing an increase of 40.0 percent when compared to 2014. This is MMdM’s best calendar year of sales ever.

Mazda North American Operations is headquartered in Irvine, Calif., and oversees the sales, marketing, parts and customer service support of Mazda vehicles in the United States and Mexico through nearly 700 dealers. Operations in Mexico are managed by Mazda Motor de Mexico in Mexico City. For more information on Mazda vehicles, including photography and B-roll, please visit the online Mazda media center at www.mazdausamedia.com.

   

Month-To-Date

Year-To-Date
                               
   

December

  

December

  

%

  

% MTD

December

  

December

  

%

  

% YTD
   

2015

  

2014

  

Change

  

DSR

2015

  

2014

  

Change

  

DSR
                               

Mazda2

  

1

  

159

  

(99.4)%

  

(99.4)%

297

  

13,615

  

(97.8)%

  

(97.8)%

Mazda3

  

9,838

  

9,719

  

1.2%

  

(6.0)%

107,885

  

104,985

  

2.8%

  

2.1%

Mazda5

  

299

  

759

  

(60.6)%

  

(63.4)%

8,609

  

11,613

  

(25.9)%

  

(26.3)%

Mazda6

  

4,168

  

4,323

  

(3.6)%

  

(10.5)%

57,897

  

53,224

  

8.8%

  

8.1%

MX-5 Miata

  

706

  

378

  

86.8%

  

73.4%

8,591

  

4,745

  

81.1%

  

79.9%

CX-3

  

1,663

      

N/A

  

N/A

6,406

  

–

  

N/A

  

N/A

CX-5

  

11,417

  

7,721

  

47.9%

  

37.3%

111,450

  

99,122

  

12.4%

  

11.7%

CX-9

  

1,202

  

1,749

  

(31.3)%

  

(36.2)%

18,048

  

18,496

  

(2.4)%

  

(3.1)%

Tribute

  

–

      

N/A

  

N/A

–

  

–

  

N/A

  

N/A
                               

Total Vehicles

                              
                               

CARS

  

15,012

  

15,338

  

(2.1)%

  

(9.1)%

183,279

  

188,182

  

(2.6)%

  

(3.2)%

TRUCKS

  

14,282

  

9,470

  

50.8%

  

40.0%

135,905

  

117,619

  

15.5%

  

14.8%
                               

TOTAL

  

29,294

  

24,808

  

18.1%

  

9.6%

319,184

  

305,801

  

4.4%

  

3.7%
                               
                               

MEMO:

                              
                               

IMPORT CAR

  

15,012

  

15,338

  

(2.1)%

    

125,382

  

134,958

  

(7.1)%

    

IMPORT TRUCK

  

14,282

  

9,470

  

50.8%

    

135,905

  

117,619

  

15.5%

    

IMPORT TOTAL

  

29,294

  

24,808

  

18.1%

    

261,287

  

252,577

  

3.4%

    
                               

Selling Days

  

28

  

26

        

310

  

308

        
 

Logo – http://photos.prnewswire.com/prnh/20131205/MM28870LOGO

SOURCE Mazda North American Operations

For further information: Nick Beard, Mazda North American Operations, (714) 656-6748, or Eric Booth, Mazda North American Operations, (562) 252-6036