Mazda North American Operations Executives
Yasutake Tsuchida is the Senior Director of Design where he oversees design operations, including next-generation vehicle planning and brand strategy development.
Tsuchida joins the MNAO team with more than 22 years of experience at Mazda’s headquarters in Hiroshima, Japan. He most recently served as the Chief Designer of the latest generation of Mazda3, which launched in November 2018 and went on to win the 2020 World Car Design of the Year award. Tsuchida was also the Chief Designer of the Kai Concept, and in the late 2000’s Tsuchida worked in the Design Studio at MNAO, where he led design on the Furai concept car. Tsuchida began his career at Mazda specializing on exterior design and in the late 1990’s and in the early 2000’s was lead designer for Mazda3, CX-7 and the Ryuga concept car.
Tsuchida’s approach to design focuses on timeless beauty, and in his designs he aspires to evoke strong human emotion to give them energy and enthusiasm. His favorite Mazda is the RX-7 and is an avid surfer.