News Releases

IRVINE, Calif. ( February 11, 2016) – Mazda North American Operations (MNAO) today announced the names of those dealerships to win the 2016 Mazda Gold Cup award.  This is the highest honor a Mazda dealer can receive for their dedication to customer satisfaction and new vehicle sales.

Dealers qualify for Mazda Gold Cup status by meeting rigorous customer satisfaction requirements, sales -loyalty goals, maintaining a quality dealership image, and ensuring their sales and service staff adheres to Mazda training requirements on an on-going basis.  Only dealerships that deliver the best sales experience and increase customer loyalty are given this prestigious award.

Of the award, president and CEO of MNAO, Masahiro Moro said, “Every year, Mazda recognizes the top-performing dealerships for the best sales and service experience in the industry, and this year’s recipients truly showcase dealerships that continue to make Mazda proud. This is a great achievement, highlighting each dealer’s focus and dedication to both their customers and the Mazda brand. We congratulate each and every one of this year’s Gold Cup recipients.”

While all authorized Mazda dealerships are eligible, only a select number are awarded this high honor.  For the qualifying period of January 3, 2015 through January 4, 2016, a total of 126 dealers were designated with Gold Cup status. The benefit period for winning dealerships runs from February 1, 2016 through January 31, 2017.

Mazda North American Operations is headquartered in Irvine, California, and oversees the sales, marketing, parts and customer service support of Mazda vehicles in the United States and Mexico through nearly 700 dealers.  Operations in Mexico are managed by Mazda Motor de Mexico in Mexico City.  For more information on Mazda vehicles, including photography and B-roll, please visit the online Mazda media center at www.mazdausamedia.com.

# # #