News Releases

Mazda Announces Dates for Millionth Miata Celebration Tour
18-Stop Tour to Begin and End at Mazda Raceway Laguna Seca

IRVINE, Calif. (July 28, 2016) – Since the announcement of the production of the one-millionth Mazda MX-5 Miata this past April, Mazda has been taking the vehicle on a worldwide appreciation tour to thank fans and owners for their loyalty toward making the MX-5 the best-selling roadster of all time, as well as the torchbearer of pure driving joy.

Now, the one-millionth MX-5 is coming to the U.S. on an 18-stop tour that begins at Mazda Raceway Laguna Seca for the Monterey Motorsports Reunion from August 18-21. The car will travel the country, ending at the same venue October 1-2 for Miatas at Mazda Raceway. Along the way, thousands of loyal MX-5 owners and influential people in MX-5’s early history and development—as well as those helping write the next chapter in the MX-5 Miata’s destiny—will make the tour one to remember for a long time.

“Last year was the ‘Year of the Miata’ with the launch of the all-new 2016 MX-5, but even a year into the sales of the fourth-generation roadster, that momentum has continued,” said Robert Davis, senior VP, U.S. Operations, Mazda North American Operations (MNAO). “From winning the 2016 World Car of the Year and World Car Design of the Year, to the introduction of the all-new 2017 MX-5 RF, to our one-millionth Miata milestone, the MX-5 continues to symbolize the innovation and spirit that propels Mazda. With the Millionth Miata Celebration, we’re excited to give back to those who, like us, continue to believe that driving matters.”

For the entirety of the Millionth Miata Celebration Tour, the one-millionth car—a right-hand-drive Japanese-specification soft top equipped with a 1.5-liter SKYACTIV-G engine—will be traveling with the progenitor of the line, the 15th Miata ever built. A Classic Red 1990 model that made its world debut at the 1989 Chicago Auto Show, this 27-year-old classic is owned by Mazda North American Operations and is part of the company’s Heritage Collection.

At each tour stop, the first 240 owners and fans will have the opportunity to sign the one-millionth MX-5, and approximately 400 attendees will receive a commemorative “Millionth Miata Celebration Tour” T-shirt at each tour stop.


Date City Location
August 18-21 Monterey, California

Mazda Raceway Laguna Seca

Rolex Monterey Motorsports Reunion

August 25 Boston, Massachusetts Quirk Mazda
August 27 New York, New York Wayne Mazda
August 28 Philadelphia, Pennsylvania Young Mazda
September 2 Cleveland, Ohio Classic Mazda
September 3 Countryside, Il CJ Wilson Countryside
September 6 Indianapolis, Indiana Tom Roush Mazda
September 7 Columbus, Ohio Germain Mazda
September 8 Charlotte, North Carolina Mazda of South Charlotte
September 9 Atlanta, Georgia Mall of Georgia Mazda
September 10 Jacksonville, Florida Duval Mazda at the Avenues
September 17 Daytona Beach, Florida Daytona Mazda
September 23 Houston, Texas

Grandsport Speedway

“MX-5 Experience”

September 24 Austin, Texas Roger Beasley Mazda
September 25 Dallas, Texas Globe Life Stadium
September 27 Phoenix, Arizona Earnhardt Mazda
September 28 Los Angeles, California Galpin Mazda
October 1-2 Monterey, California

Mazda Raceway Laguna Seca

Miatas at Mazda Raceway


Locations were chosen based on MX-5 sales history, as well as overwhelming enthusiasm from owners’ clubs that expressed interest when MNAO announced the tour.

More information and updates will be distributed both via email to area MX-5 owners and through, where visitors will be able to track the one-millionth MX-5. Fans can also follow the conversation on social media with hashtags #LongLiveTheRoadster, #MX5 and #Miata.

Mazda North American Operations is headquartered in Irvine, Calif., and oversees the sales, marketing, parts and customer service support of Mazda vehicles in the United States and Mexico through nearly 700 dealers. Operations in Mexico are managed by Mazda Motor de Mexico in Mexico City. For more information on Mazda vehicles, including photography and B-roll, please visit the online Mazda media center at

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Jacob Brown, Mazda North American Operations, (949) 727-6751
Eric Booth, Mazda North American Operations, (949) 727-6144

Note: Mazda North American Operations reserves the right to change or cancel the dates or locations of “Millionth Miata Celebration Tour” without notice.