News Releases

IRVINE, Calif. (April 10, 2017) – Mazda North American Operations (MNAO) today announced the names of 123 U.S. dealerships that have been recognized with the 2017 Mazda Gold Cup award. The Gold Cup award is an exclusive designation given to a Mazda dealership for its focus and dedication to customer satisfaction and new vehicle sales.

Dealers qualify for Mazda Gold Cup status by meeting rigorous customer satisfaction requirements, maintaining a quality dealership image, and ensuring their sales and service staff adheres to Mazda training requirements on an on-going basis. Only dealerships that deliver the best customer experience are given this prestigious award.

Of the award, president and CEO of MNAO, Masahiro Moro said, “Every year, Mazda recognizes the top-performing dealerships for the best sales and service experience in the industry, and this year’s recipients have demonstrated their commitment to providing the best customer experience, aligning with the Mazda’s renewed focus on customer satisfaction. We congratulate each and every one of this year’s Gold Cup recipients.”

While all authorized Mazda dealerships are eligible, only a select number are awarded this exclusive honor. For the qualifying period of January 5, 2016 through January 4, 2017, a total of 123 dealers were designated with Gold Cup status. The benefit period for winning dealerships will run from February 1, 2017 through January 31, 2018.

Mazda North American Operations is headquartered in Irvine, California, and oversees the sales, marketing, parts and customer service support of Mazda vehicles in the United States and Mexico through more than 600 dealers. Operations in Mexico are managed by Mazda Motor de Mexico in Mexico City. For more information on Mazda vehicles, including photography and B-roll, please visit the online Mazda media center at InsideMazda.MazdaUSA.com/Newsroom.

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MAZDA GOLD CUP DEALER RECIPIENTS