Corporate News
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Jul 21, 2017As part of its previous partnership with Ford Motor Company, Mazda sourced its B-Series truck from Ford. When we were informed that Ford intended to submit an Inconsequential Filing petition to NHTSA regarding the replacement of Takata inflators on their Ranger truck models – the vehicle on which the Mazda B-Series is based – Mazda decided to follow suit.
Jul 5, 2017Advertising Series to Connect Brand Philosophies to Hispanic Cultural AttributesThe campaign creative, which will launch on July 9, was developed specifically for the Hispanic consumer, aiming to tap into the existing positive affinity for Japanese-made products.
Jul 3, 2017Mazda CX-5 Posts Record Sales Month for Third Month in a RowMazda North American Operations today reported June U.S. sales of 22,342 vehicles, representing a decrease of 14.7 percent versus June of last year.
Jun 29, 2017Summer Advertising Spot Highlights Why Drivers Chose Mazda During ‘Market Research Clinic’The new advertising spot, debuting on July 1, 2017, will feature luxury vehicle owners who unknowingly choose a Mazda vehicle over premium brands after a blind test drive.
Jun 14, 2017Partnership Will Support Implementation of Evolved In-Dealership ExperienceThrough the partnership, MNAO and ChangeUp will focus on the company’s long-term design goal for all active exclusive dealerships.